The latest market data for Q2 2024 shows a surge in demand for smart packaging solutions integrated with augmented reality (AR) technology, with global orders skyrocketing by 200% year-over-year. This trend has cemented AR packaging as the most promising growth driver in the packaging and printing industry.
Brands are increasingly prioritizing consumer engagement, transforming traditional packaging from mere product protection into a "smart marketing platform" that combines brand storytelling, interactive experiences, and product traceability.
Over the next three years, smart packaging is expected to enter a phase of rapid expansion, potentially becoming a key digital touchpoint between brands and consumers. As an early innovator in smart packaging solutions, vibrant tree Printing Co., Ltd. has leveraged its market foresight to pioneer AR-powered interactive packaging. Recently, the company partnered with a globally renowned cosmetics brand to develop a series of AR-enhanced packaging boxes, enabling consumers to unlock three core features with a simple scan:
1. Immersive virtual try-on experiences
2. End-to-end product traceability
3. Interactive brand storytelling
Backed by a dedicated R&D team and a fully integrated supply chain, vibrant tree Printing Co., Ltd. delivers end-to-end smart packaging solutions—from design and development to mass production.
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